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The Cluster Analysis in Local Cultural Museum Grey Relational Analysis
Author： Jeih-Jang Liou and Chih-Sheng Chang
Keyword： Cultural and creative industries， Grey relational analysis， Pavilion’s influence factors， Questionnaire survey
Summary： The paper focuses on analyzing the cultural andcreative industries in Lanyang area due to after longyears of accumulation, many local culturalcharacteristics have been developed in different areas.The culture not only becomes the local industries, butthere is more inner tradition. Hence, when relevantlocal authorities promote traditional cultural industriesand cultural and creative industries, they includestrong color and tradition of the local culture. Throughpast experiences, if we have to learn again, understandor think of the responding strategies while opening apavilion, it not only wastes a lot of time, but we mightdrop the ball as well. Therefore, the paper uses thequantitative grey relational analysis to do theclassification of culture pavilion’s influence factorsthrough designer’s angle and professional’s perception.It can promote the development of cultural andcreative industries. The analysis method is to use thequestionnaire survey which targets the more distinctivecultural industries in Yilan area. Meanwhile,consumer’s perception is also considered, and it isanalyzed through five factors of sensory experience,emotional experience, thinking experience, actionexperience and associated experience. Throughpractical calculation, the rank of the five experiencescan be reached and we can understand the existingstate and feeling of the pavilions. It not only promotesthe cultural pavilion classification and auxiliary localcultural industries, but also enhances the range ofapplications in grey system theory.
Journal of Grey System(Volume 16)